DOWNRIVER SUDDENVALUES USERS CAN NOW ACCESS SAVINGS IN 150 MARKETS

Users of http://downriver.suddenvalues.com can now access savings across 150 markets in Michigan and 34 other states by going to http://www.suddenvalues.com.

Downriver SuddenValues, a leading provider of marketing services to local merchants, announced that SuddenValues is now in 150 markets across 35 states, giving local consumers access to even more saving when they travel. Local users of Downriver SuddenValues, http://downriver.suddenvalues.com, can now receive special offers when they travel throughout Michigan and 34 other states by going to http://www.sudddenvalues.com.  At http://www.suddenvalues.com, users click on a map and scroll to the desired state and location for a link to that areas website for local savings. At each site, users print specials for restaurants, hotels and other participating merchants in that market.

 
The connection of merchants and consumers is SuddenValues expertise, as one SuddenValues user reveals, “I look forward to seeing what’s around and have already enjoyed a few places I hadn’t before by using a coupon to check them out.”   Joanne of Downriver

Utilizing SuddenValues while traveling has become a valuable tool for all types of travelers, from pleasure to business, even necessity.   “A recent visit was needed to assist a family member with a medical issue.  I immediately clicked the main SuddenValues site and located the Grand Rapids SuddenValues local site.  I found a hotel and nearby restaurants on the site, all with great offers.
It saved a lot of time, effort and money!”  B Sturm

SuddenValues is expanding at the rate of 10 new markets each month, making it one of America’s fastest growing local media firms. Growth is fueled by the recruitment of independent Dealers. Sales professionals, who setup and implement the SuddenValues service for local merchants in their community. “Our expansion plans target Basic Trading Areas (BTA’s) in all 50 states, but it’s the quality of our candidate pool that is driving where we go next”, States Todd Kentnor Director of Recruiting. Most Dealers come from an advertising or business owner background and go through an extensive and on-going training program. “Selling SuddenValues is a lot of fun; the support from the company is amazing and my customers are getting great results. As a Mom, control over my schedule is a huge benefit—it was a great career move,” states Denise Stephenson, Dealer and former President of a National College Television Advertising Company.

Using SuddenValues, merchants collect the email addresses of their existing customers, with the promise of receiving their updates and specials. These emails are entered into the Merchant’s private database by the local Dealer, who provides the signup cards and a collection fishbowl. In consultation with the Merchant, the local Dealer sends out a branded email update, (often including special offers), to encourage repeat and referral business from their customers twice each month. “Over 15% of all SuddenValues campaigns are forward to a friend”, notes Klock. To generate new business, the local SuddenValues Dealer sends a weekly community update to individuals who signed up for the loyalty program at a participating merchant’s establishment. This update contains a list of the most popular offers of each merchant—a cross promotion technique enabling merchant to expose their offers to a much wider audience. With thousands of individuals reading down the list of merchants and offers each week, it’s also an excellent source of branding.

 The offering is supported by a local website that exposes the merchant’s brand, offers and key information to local consumers who access the site daily for the latest savings. The local Dealer promotes the site via the weekly community update and other marketing activities. Merchants can track this activity and update their information in real-time via an access point on the local website. “Sudden Values made total sense from the start, I received over 100 redemptions in my first week,” states Kal Farrah, Owner of IHOP in Ann Arbor, MI. 

About SuddenValues
SuddenValues.com is a subsidiary of US Online.com, Inc., a private company founded in 1998. The firm is located in the rich hydro electric region off Wenatchee, Washington that is quickly becoming a Mecca for server farms, including the one it shares with Yahoo. The company launched SuddenValues.com in November of 2004, to provide merchants a “new way” to use the Internet to communicate with existing and prospective customers locally. SuddenValues is the core service in US Online Sudden Services strategy and a central component of its mission to “Unite the Connections between Us”.

Tim Somers
MichiganBusinessHub.com